• Kelly

    it has actually raised over 15k in one day . get your facts right.

    • Lizzie Roberts


  • Alicia

    You’re incorrect, CRUK stated that over 15’000 had been raised from the #nomakeupselfie campaigne, and the point is, you post the selfie and then you donate. My feed has been full of both selfies and donation receipts. I’ve even seen a few receipts from men who have donated purely on the basis of seeing #nomakeupselfies. It raises awareness…. it DOES get people donating and as far as I can see you should take the positives from that!

    • Lizzie Roberts

      I just think the basis behind the selfie is pretty insensitive too. But I’m glad it has now raised a lot of money but at the time I wrote this no one was posting donation links and there was just no correlation between a girl being “brave” posting a no makeup selfie and raising cancer awareness.

    • Robert Neve

      And they know it came from this campaign how exactly? I happen to agree with the article. This raises no more awareness than those cryptic status updates of yesterday that were suppose to raise awareness of something. Besides which at this point is there anyone in the UK not aware of cancer? It’s not awareness we need but action. This is just yet another pay for people to feel like they did something without having to actually do anything.


      • Lizzie Roberts

        Couldn’t agree more. As an Indy voices article pointed out its narcissim masked in charity and people are just doing it to feel good about themselves rather than actually going
        Out and doing something active

  • Alicia

    “We have received over £15,000 in donations so far, which has only been made possible from the public getting behind this campaign. We’re really grateful for everyone’s support.”

    • Lizzie Roberts

      That’s great to hear. At the time I wrote this though no one was posting donation links on their pictures and I just didn’t see any correlation. I still don’t think they raise awareness of cancer research but they’re so unrelated but what this viral campaign has done is cause a backlash and this is why people are now donating which is great

  • Will

    £15,000 is rather impressive when you consider the U.K. Has 63,000,000 residents… Considering text donations are what £3 each, thats 5,000 people donating…
    Don’t get me wrong its nice this money is going to charity and awareness is being raised, just feels everyone is patting themselves on the back prematurly

    • Lizzie Roberts

      The facts all seem to be a bit mixed too, one min its £15,000 then i see over £1m ? and 800,000 texts donating, but each text donates £3 so how does that work? haha

  • Lu

    I completely agree with this article. Yes it’s fantastic that a lot of money has been raised for breast cancer, but I feel this is another social media fad like Kony… a lot of people are jumping on the heroic bandwagon, posting selfies without actually donating a cent, only posting a hashtag of #breastcancerawareness. If you think about only yourself for a moment, have YOU actually been made AWARE about breast cancer? Do you know the signs you should be looking, what to check, what’s normal / abnormal?

    • Lizzie Roberts

      great comment, i was thinking how similar it is to the kony thing as well, look where tweeting #kony2012 got us in ending child soldiers – no where. theres also the point that everyone is aware of cancer, but has the “campaign” actually even encouraged people to donate or just upload a picture for self gratification?

  • Nikkisixx7516

    I keep reading negative comments about the no make up selfie campaign, that it isn’t doing anything and reading comments varying from disapproving to down right spiteful …. Things is now that over £1,000,000 has been raised for cancer research UK and over £70,000 for breast cancer research in just 24 hours attributed to this activity, seems there’s no arguing the good it’s done now is there .

  • Lesley Huntley


    Still doesn’t make it any less of an annoying sign-of-the-times method of fundraising however. I guess it is something a lot of people would be comfortable doing, rather than say, getting people to shave of their hair. Although I would be more hesitant to take a ‘selfie’ of any description, than shave off my hair, but each to their own I guess.

  • beck

    Maybe you should all take a step back for a second because the FACT Is that it’s NOT ALL ABOUT THE MONEY!!!! Cancer patients are just as greatful for support through their long and hard journey… that’s what the selfies are all about showing them that no matter how hard it gets there are so many people there supporting them… because to them support is just as important as money… so to the self minded people who are saying that we aren’t doing anything for the cause by taking selfies, take a step back and think that if it was you in their position would you like to know you have the support by the people you know and complete strangers… grow up and get a heart and think outside the tiny little box you all live in!!!!

  • johnfraser1

    Still, no make up is a great thing. Makeup is an illusion of beauty, ie a lie, a lot of wasted money and resources and should be done away with.

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  • jim

    you’re an annoying writer

  • Zimzamzim

    I totally disagree with you! I think it’s a wonderful fun way of making people aware that they can help to fight a not so wonderful or fun disease. Perhaps you are unaware that every person who posts a no make up selfie has donated (or claims to have donated – but the reported £2-£3 million received by donations by the Cancer Association speaks leads me to believe that they have) to the Cancer Association.

    I for one would never have thought of donating until I was nominated – I am sure the majority of others wouldn’t have either. And seeing the continuing no make up postings on my Facebook feed keeps cancer victims in the forefront of my mind.

    I hope the trend continues.