Android Dominates Apple’s iPhone in Europe

Apple was dealt a blow yesterday as the iPhone lost market share to Google’s Android operating system in Western Europe, according to market researcher IDC.

In the first quarter of 2013, Android shipped 21.9 million units, taking 69% of the Western market. This amounted to a year on year increase of 14%. Meanwhile, the iPhone’s share of the market declined by 5% from Q1 2012, taking 20% of the market in the first quarter of this year.


Meanwhile, Windows Phone was able to help further cement its place as the third biggest OS in the market. Microsoft’s mobile OS was able to increase its market share, but overall growth was small. Windows Phone was only able to take 6% of the market in 2013, a 2% increase over last year’s figures.

IDC Market Share

According to the IDC report, ‘Android continues to dominate the smartphone landscape’. Although these market share figures point to this conclusion, these numbers need to be taken with a pinch of salt. They only account for the Western European market, and give no indication of how well these operating systems are faring in other markets across the globe.


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