Things don’t seem to be going right for BlackBerry anymore, which is a shame, because they used to be one of the leading faces in the brutal world of mobile technology. Instead, they’ve been beaten over the years by another fruit, Apple, the Californian-based tech giant who currently dominates the mobile tech market with its line-up of iOS devices – the iconic iPhone, iPad and iPod Touch.
It seems that BlackBerry’s failure, though, has come down to the fact that they have failed to produce handsets and products that are seen as ‘with the times’. And below, we have a list of five BlackBerry products and services that, whilst released with high expectations, ended up failing all together.
1. The BlackBerry Storm.
Announced back in 2008, during the Olympics season, the Storm was seen as an amazing surprise, posing a threat to the popular iPhone which was launched a year earlier. It was a first for BlackBerry, as it sported a touchscreen, however customers soon started picking up faults with the technology used. Apparently, the display upon touching felt as if it was going to fall off and wasn’t secure at all.
2. The BlackBerry PlayBook
The PlayBook is BlackBerry’s first and only ever tablet PC – announced back in 2011. This too was well publicised and widely covered, as it was a product determined to compete against the likes of the Apple iPad and Samsung Galaxy Tab. These products were released at least a year prior to the PlayBook however, which meant that BlackBerry were too late and playing catch up from the start. This, coupled with a poor operating system (it didn’t even have email support at launch), the PlayBook never made the impact that was expected of it; people were far more interested in what competing companies were up to.
3. The BlackBerry Curve 8520
Up until 2009 when the Curve 8520 was announced, BlackBerry had always been known for creating telecom solutions for those in business. The 8520, however, changed this; it was aimed at teens who loved social networks and to listen to music. Whilst the handset turned out to be a huge success amongst youngsters, the change in target audience meant that they’re prestigious aim at fulfilling the needs of those in business was lost.
4. The BlackBerry App Word
Physical handsets aren’t just the cause of BlackBerry’s failure. The fact that their App World has failed to compete with the likes of Apple’s App Store and Google’s Play Store has had the same affect. People nowadays rely on applications to get through the day just like they rely on oxygen to breathe. But sadly, BlackBerry never and still hasn’t improved its application store. Poor from the outset, and hard to use, it was an area BlackBerry needed to focus on but neglected over the years.
5. BlackBerry OS 10.
Just like with the App World, BlackBerry’s OS 10 operating system is very poor when contrasted with its stronger competitors. It may be simple to use, but it lacks the overall usability features that competitors such as iOS and Android offer. Also, it’s a rushed OS that has failed to develop since its announcement.
Nicholas Fearn is a young lad with Asperger’s, aspiring to become a successful journalist. Check out his portfolio at nicholasfearn.co.uk, and follow him on Twitter @nicholasgfearn