This past week private search engine DuckDuckGo recorded their best week ever for traffic. The website, which does not record user’s clicks, provides a service for those who wish to browse the Internet away from the prying eyes of the government or Google.
In the wake of the recent PRISM scandal, which has sent the Internet into a frenzy over privacy concerns, DuckDuckGo has seen its individual hits soar. The search engine, whose motto reads ‘Search anonymously. Find instantly’, received 2.35 million search queries on Wednesday, up 26% on the previous Wednesday, and 2.5 million search queries on Thursday, a 33% increase over the previous Thursday.
Although the website has been around since 2008, and has seen steady growth since its establishment, there is little doubt that DuckDuckGo’s recent success has been brought about as a direct result of fears over PRISM surveillance. Speaking to VentureBeat, DuckDuckGo founder Gabriel Weinberg echoed this point, stating:
“I believe the surveillance story is paramount right now, and people are talking about it. DuckDuckGo users are telling their friends and family about the private alternatives”
The website’s record traffic figures not only illustrate that people are concerned about the services they use on the Internet, but also indicate people are willing to to search for and use alternatives to established brands should they believe their privacy is at risk.
Have you ever used DuckDuckGo? Are you concerned about your Internet privacy following the PRISM revelations? Please comment below and let us know your thoughts.